Mahindra Xylo Launched At Rs 7.37 Lakh, Which Has The Innova

MUMBAI: SUV major Mahindra & Mahindra on Wednesday launched a version of its metamorphosis Xlyo very successful model with many added features, including the industry's first voice command system, and said the new car is about to enter markets international.

Mahindra Xylo new is available in five variants and is priced at Rs 7.37 lakh for the entry model and Rs 10.25 lakh for the top model E9, ex-showroom Delhi.

"The new Xylo marks the sixth release of the new Mahindra this year, stable" M & M CEO Automotive Division Pravin Shah said at the launch function.

The price difference between the old and new model is around Rs 15,000. When asked if the new model will eat in the sale of XUV500, which identified a demand for nearly 34,000 units since launch in late September, Shah said he is not worried about cannibalization.

"If any one kind of cannibalization is happening, that's fine with us as long as our products are sold," said Mr. Shah.

Going by the price, the car is likely to give tough competition to the Japanese giant Toyota Innova, which is more expensive by almost Rs 3 lakh, and offers low mileage.

The new Xylo mileage claims up to 14 km per liter and is packed with over 50 changes in style. It also offers more torque and more power to 120 hp while the Innova offers only 105 hp.

The export plan, said Mr. Shah, the first focus will be on the right-hand drive markets, starting with South Africa shortly, where he made the worldwide launch of XUV500, followed by LatAm markets. However, he did not specify the timing.

Already, the Xylo which receives nearly 60 percent of the market pie in the sub-segment of Rs 8 lakh SUV, a 27 percent share in the SUV segment overall, after the Innova.

Since launching in January 2009, in the midst of the crisis post-Lehman Brothers Financial, the Xylo went on to become one of the most successful achievements in marketing, selling as many 90,000 units.

"The company will stop production of the Xylo old and the new model is available on the market starting today in most places, except the high-end E9 variant, the" marketing senior vice president for xylo and Bolero Vivek Nayyar said.

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